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Be our partner

Sports sponsorship is a great way of launching new products or reinforcing your brand. This is an efficient strategy to target the audience while in a relaxed and fun environment, so it does not feel as pure advertising, as your brand will blend in the event environment. 

While sponsoring a sports event, your brand will be recognised as a promoter of social and healthy activities. This perception can help as an important factor during a purchase decision-making.

Athletics Sponsorship 

Our sponsorship programme will align with your marketing strategy, connect you to your targeted demographic and positively position your brand among the community. 

We offer a variety of sponsorship packages, tailor suited to your particular needs and marketing strategy. Below are several examples of the types of sponsorship options that we can provide:

• Naming rights designation of the Mount Smart track (exclusive opportunity). 
• Premium signage and branding.
• Advertising opportunities throughout online channels, electronic communications and in-stadium channels.
• Sampling and display activation opportunities at meets.
• Database Marketing.
• Individual Meet packages.
• Naming rights designation for a single event.


Athletics Community

Participants in Athletics Auckland activities 


• 120,000 athletes actively participating in the sport of athletics with key demographics between the age of 5yrs and then 80yrs.

• 500,000 registered recreational runners 

• Over 17.5% of the New Zealand population actively participate in recreational running

• 30,000 students through Athletics Auckland schools programme and elite development pathway

• In excess of 100 athletes competing internationally each year

• Over 160,000 spectators at AAI events in 2016

Copyright 2015 by Athletics Auckland
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